Buying Domovision 2009-2014

‘Domovision 2009/2014’ is a prospective catalogue that monitors changing trends in living space today and tomorrow. As such it is a dynamic, concrete and operational tool to help define strategy and marketing policy. It targets professionals – manufacturers, distributors, producers, designers – who are looking to integrate factors of evolution in their development policy and anticipate the needs of consumers. More generally, ‘Domovision 2009-2014’ is for people who see innovation and creation as priorities.

First of all, this book proposes an updated view of evolving trends in society and pinpoints the factors that will influence them in the medium and long term. After identifying present day crises - financial, economic, food and energy resources, environment- and consumer-related issues… – it describes the development of a schizophrenic world where the gap between rich and poor is getting wider. The authors open a prospective panorama of the technological changes that are liable to modify our society and the medium-term consequences they may have on our motivations. ‘Domovision’ concludes its first part with a round-up of the major trends classified in five broad families (well-being, ergonomics, origins, pleasure, otherness) that either already determine or will redefine our living space.

In its second part ‘Domovision’ shifts focus to the profound changes at work in Western societies today, due to the aging of populations. In 2008, 10 million French people, almost 20 %, of the population, were over 65. This represents an enormous potential market: seniors in France hold 45 % of buying power. At the same time, there is an increasing number of ‘post-adolescents’, young adults who for economic reasons stay longer with their parents. And there is also extreme diversity in family structures. ‘Domovision’ pinpoints the needs of these new inter-generational groups: modularity and adaptability of living spaces, autonomy and home services, domotics… All of these things represent real opportunities for developing new products, spatial layouts and services.

In the last part of the book, after a comprehensive look at the world furniture market now and in the near future, ‘Domovision’ presents the main currents of creation and evolving trends. This chapter looks at the variety and richness of expression, the sources of inspiration for creating new products or updating existing collections.

Designed and edited by Gérard Laizé, chief executive of VIA (Valorization of Innovation in Furnishing), and co-written by Frédéric Loeb, head of the prospective studies agency &Loeb Innovation, ‘Domovision’ applies a rigorous methodology. It is a synthesis of present-day surveys and analyses that deal with domestic living space and is noteworthy for its rich and unusual pictorial material, which makes for easy reading. ‘Domovision’ is part of the mission of VIA, which is to promote creation and innovation in furnishing for living space, in particular by encouraging relations between all the players involved in design and production.

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Medium and long term factors that influence product / service supply, and their consequences
A synchronic representation of constant change, a trend anticipates evolution in a given space-time framework. Working from this observation, the authors of ‘Domovision’ look at the ways various factors influence the life styles and consumer motivations of people today, and their consequences for product / service supply.

The ‘seven-in-one’ crisis
Needless to say, the prime factor right now is the world-wide crisis, which has been termed the first ‘seven-in-one’ crisis. This means that it will be long, affecting financial and economic stability, accentuating the absence of a strong international reserve currency, changes in consumer habits, magnifying light food- and energy-related issues and threats of ecological disaster. ‘Domovision’ takes a critical look at each of these crises in the light of statistics and studies. Significant examples include harsh realities such as the fact that whereas in 2006 there were 500 million under-nourished people in the world, the figure is up to one billion today. Forecasters say that to resolve the food crisis, 30 billion dollars will have to be invested per annum up to 2050, to double worldwide food production.
The authors remark – pertinently – that since world society is incapable at the present time of controlling its excesses, there is a risk of ecological disaster by 2030. The indictment is alarming: 80 % of oceans already polluted, fresh water a rare and vanishing commodity, with its price up 300 % between 1985 and 2005 and half the world population lacking it, bio-diversity under serious stress with the destruction of 13 billion hectares of forest every year, and increasingly flagrant imbalance in the share-out of resources among world populations, e.g. the United States, 5 % of the world population, consumes almost 50 % of the Earth’s energy resources.

The development of a multi-polar world
Another factor of influence is the reality of multi-polar economies. A re-balancing of world power is taking place along lines structured by trade exchanges, with three major economic poles in evidence, North America, the Far East and Europe, shadowed by the emerging giants Russia, India and parts of South America. World society has been made more fragile by imbalances, and the gap between rich and poor countries is more today pronounced than ever before. In 1960 the ratio was 1 to 30, today it is 1 to 80. In fifty years the number of ‘rich’ people has doubled, while the number of ‘poor’ people has tripled. In 2008, there were some 11 million millionaires in dollars in the world (+ 11 % every year), their overall wealth totalling 40 700 billion dollars. But at the same time some 3 billion people live on less than two dollars a day, one billion people can neither read nor write, and 1 000 people die of starvation every day. Other fractures are those that exist between countries that have a strong birth rate (50 % of Algerians are under 20 ) and those whose populations are ageing (32 % of French people will be over 60 in 2030); between teeming metropolises and deserted country areas; between ‘normal’ families and those in which partners are not married, divorced, re-married, single parents, etc.; between wage-earners and the unemployed…

Long term - good news!
In spite of an overall context that is disturbing, the authors of ‘Domovision’ are optimistic for the long term. This, they say, is because the world has moved from an economy of brute force to an economy of intelligence, knowledge being the prime resource of our civilization, even if it is not an end in itself in terms of acquisition. What we must learn to do is turn information into working knowledge. As they remark: ‘The crisis of the opening decade of the 21st century should accelerate the transformation of the mass of accumulated knowledge to work to improve the everyday life of people on the Earth today’.
In this perspective, ‘Domovision’ proceeds with a prospective report on technological advances. The important point here is that ‘things are moving faster… but travelling less’, as with information flows or air and vehicle transport, where cutbacks in energy consumption mean fewer miles. Elsewhere, the progress made in the field of nano-technologies may enable the perfect reproduction of countless objects and materials, by adapting and transforming them ‘from the inside’. We can imagine micro-factories producing micro-components, surgical operations using micro-devices, breast implants by intra-venous methods, missiles that disintegrate tanks by softening them, machines that produce vitamin-charged vegetables, threatening asteroids disintegrated on their way towards Earth, the chemical reconfiguration of our atmosphere, vehicles without drivers, and so on. No doubt robots will be part of our daily life too: Japan has already defined domestic robots as one of its priorities for this century, and South Korea hopes to put a robot in every home by 2015. Here, new computer chip applications will reveal their amazing potential, with servant machines monitoring our biological rhythms, anticipating our feelings and desires, and checking our decisions and movements.

Seeking wealth as an ‘eco-optimist’
According to ‘Domovision’ progress in science and technology will also enable us to resolve ecological imbalances. The world market for environment-friendly products and services should represent some 3 000 billion dollars by 2020. Many initiatives in this area have already met with success: for example, in Europe, automobiles pollute ten times less today than they did ten years ago. Hybrid motors are coming to the fore and electric vehicles should see massive development by 2010-12. There are also energy-related initiatives: in Spain day/night solar plants are under construction, in which heat storage will be possible by molten salt methods.

Consequences for domestic living
- Well-being and new relationships to the body
In the Western world, the consumer society has harnessed science and technology to provide abundant supply and improve conditions of hygiene and health for the entire population. ‘Perfect health has become a sort of Holy Grail for many consumers, and anything that threatens health is rejected.’ In living space, the need for a germ-free, harmless environment finds expression in floor and wall coverings that do not accumulate dust and grime, furniture that adjusts to body shapes, the use of anti-shock materials, design that favours soft forms, and the development of textiles that kill fungi, bacteria and viruses. Similarly, there are also materials that protect and insulate against harmful electronic waves, or that are thermochromic, i.e. which change colour depending on temperature.
While wealth and poverty both generate stresses, for the top end at least considerable effort is going into research for anti-stress solutions, such as external and internal domestic surveillance devices, new generation seats with adaptable headrest and footrest, or home spas and sea-water therapy installations.

The need for increased performance will demand energy and vitality, and for this electronic chips will integrate ‘intelligent’ clothing, and there will be a development of new man/machine interfaces (nano-technologies, fitness and muscle-building devices connected to the body). There is also the holistic dimension: the quest for global harmony by the elimination of sound nuisances and unpleasant smells, by the micro-diffusion of fragrances via electronic devices, and in therapy by control of lighting and colour atmospheres…
In design, the desire that most people have to stay young and give an impression of health is to be seen in the use of high-tech materials (shape-retaining textiles, plastics, anti-shock polyurethane foam, unbreakable glass), ergonomics adapted to changes in body forms, and hospital-norm functions integrated to domestic furniture models… Health and well-being are seen as evidence of the individual’s control of his/her immediate environment. In other words, ‘I’m in control of myself and my environment’. This gives rise to pieces of furniture that are light and can move about on wheels, screens in every room of the house (made possible by ultra-flat models, which will soon be mobile and foldable), and inter-changeable decoration systems that remind us of principles used in theatre sets.

- Ergonomics or the relationship to things
Healthy people and people who like to be in control are those most likely to take an interest in trends towards ergonomics: they want ‘everything, right now’. They are also likely to advocate a certain art of living in which material things are qualified by immaterial values, which may reflect psychological and poly-sensorial dimensions. This often signifies a preference for materials that are authentic and simple such as fine timber (chestnut, ebony, oak), paints that are natural and take patina, and systems for acoustics and lighting control. Comfort in this case implies seating that can be personalized, modular design, and layouts that make provision for the new ways in which living space is occupied (in particular the floor, for relaxation). Also in evidence is the use of assistance devices (infra-red sensors all over the house, furniture and sanitary fittings adapted to home medical care, long-life robots and domestic servants), and new on-line services that enable home delivery, verification of stocks of products, control of installations, etc. Mobility is also a prime concern: ease of usage, resistance, light weight, packaging for easy transport, spaces that are more functional, built-in artificial intelligence and communicating devices, practicality, adaptability of functions, simplified user protocols, remote control, modularity, etc…. and of course accessibility (24/7 self-service buying/delivery/ rental, revolving loans, size options for beds, tables, armchairs).

- Origins or the relationship to time
These are things that determine attitudes of identity in terms of ethics, and in which tradition becomes a reference and a guarantee of quality. Also apparent here is a new ‘ethnic’ sensitivity, a cross-cultural métissage, and a return to grass roots. This trend is evident in a refusal of consumer codes and brand names, or, contrariwise, in an all-out adhesion to brand names and labels that profess to be ethical and ecologically-aware. It also appears in the notion of identity (pieces of furniture that have ‘soul’, the reinterpretation of classics, made-to-measure, customized or personalized models), and in imaginary links to ethnic roots or métissage (regional designs, furniture that has supposed exotic origins, personal websites and interactive blogs, theme collections and so on). In the return to roots there is also a desire to slow things down and inscribe them in time (materials and products that are authentic, natural and rare materials, craftsman fabrication, valorization of what is hand-made), a need for meaning and ethics (quality labels and certifications such as provenance for timber, ethical commitment, charters for fair dealing, contribution of a percentage of profits from sales to NGOs…) ;

- Pleasure or the relationship to one’s self
Hedonism has become a universal pursuit today; it assumes many forms and proceeds by the discovery of new experiences. It is also often regressive: childhood memories, fun-seeking... In terms of living space, this trend finds expression in the pleasure of discovery (new materials, textures and forms suggest new experiments, as in colours that interact, websites that teach skills or that offer story-telling, images or theme information), personal creativity (DIY and kit-delivered products, kits for restoring furniture, coaches for creative activities on-line or in real time, flexible digital panels, changing décors).
But pleasure also invites regression (revisited period styles), narcissism (show-off décor, outrageous styles as in 16th c. recall or gold-leafing), all-out technology (giant LCD screens, designer hi-fi equipment, home cinema…), ‘aesthetic’ hedonism (micro-encapsulation of fragrances, products available 24/7, gratification of touch and sight, colour, warping of textile weave patterns to create moiré effects, variations in lighting, sensorial packaging). And of course pleasure suggests strong sensations and amplified effects (profusion of technological devices or virtual reality, increasingly integrated multi-functional elements, high tech materials and textiles, furniture that transmits unusual physical sensations) and even the transgression of established codes (new materials, sidetracking of old materials/pieces, recycling of furniture and textiles such as vinyl, fabrics treated by acid) ;

- Otherness or the relationship to others
These are things that condition our practises and attitudes, even if only by affirming difference that implies status (branding, logos, discreet but visible signs, forms and design that are instantly recognizable, limited series, collectors items, tailor-made, out-size pieces). Also present here is a new relationship to sharing (new pieces of furniture and fit-outs for two, such as love seats, showers, double beds with separate height control), to emotional effects (lighting that creates emotion, aromatherapy, domestic robots), and to re-centring on the clan (electrical appliances that offer maximum capacity, extra-large pieces of furniture, modular or mobile pieces). This current also supposes self-emancipation or self empowerment (e.g. the search for best quality/price value, the short-circuiting of networks for distribution and manufacture of furniture, made-to-measure and menu pieces, new services for assistance to consumers, the need for meaning in the face of a mercantile world, as for example in applying principles of feng shui to layouts, or in creating ‘spiritual’ areas or meditation zones in the home, demands for transparency and ethics in production, information about quality labels and provenance certifications). And of course pleasure can also lead people to preserve their privacy to extremes, verging on neurosis (security padded rooms, video-surveillance, ultra-resistant coverings, air/water filtering systems, anti-noise protection).

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New inter-generational groups
Post-adolescents / parents / seniors and their needs
‘Domovision’ dedicates an entire chapter to the ageing of populations world-wide, to changes in family structures, to the prolongation of life expectancy, and to the negation of old age – all of which create new needs and new motivations, drawing together young and old. Here, advances in technology will also redefine layouts and living space, in particular for seniors.

Word-wide ageing
The statistics speak for themselves. In 2008 there were 700 million people in the world over 60, and 20 % of Europeans over 65 . By 2050 there will be 1,9 billion people over 60, and, according to a survey by ‘Nature’, a third of the world population will be over 60 by the end of the 21st century as against just 10 % in the year 2000. Forecasters predict that this proportion will be a reality in the 27 nations of the European Union by 2060, in France by 2050, and in Japan by 2030. In France today there are 15 million grand-parents, over 9 000 people over 100, and 25 % of families have an average age of over 60, a percentage likely to be 32 % by 2030. In a total population of 63,4 million, there are 10,3 million French people over 65. But paradoxically, compared to Germany, Italy, Spain and the Eastern European countries, France remains a young country.
Buying power is in the hands of the seniors, and will continue to be so in the future: in France today seniors account for 45 % of consumer spending. Their rate of consuming increased 64 % between 1977 and 1993, as against 22 % for the rest of the population. Few seniors are in debt, and they represent 72 % of the category subject to exceptional taxation for great wealth. In the next twenty years they will own two thirds of inherited wealth in France; and they already account for between 40 % and 60 % of consumer markets for services and equipments.

Four generations of seniors
There are four categories of seniors today – the masters or baby-boomers (50/59 years), the liberated oldies (60/75 ), the retired or peaceable (75/85), the ancient survivors (over 85). ‘Domovision’ looks at the way ‘young’ seniors (38 % of seniors in France) are often as fun-loving as kids: rediscovering life as a couple or looking for love on the Internet or in speed-dating sessions. Since these ‘hot’ seniors are very solvent, they are the leading buyers of cars, luxury products, cosmetics and fitness equipment. And because they no longer have their kids with them, they tend to live in smaller spaces and thus change their furnishings in their main dwelling: in city centre apartments the main furniture style is ‘young Habitat’, whereas out in suburban cottages layout is more traditional.
As for seniors over 65, they are the ones who cost the most, with health-related expenses 2,6 times more than the average for the entire population, and 4,5 times more than the over 85 category. In spite of the increasing number of dependent persons (one million French people aged over 60 in 2008), 52 % of French people are favourable to keeping seniors at home as long as possible and nine seniors out of ten live at home up to the age of 85.

The inter-generational dream home
After looking at the behaviour patterns of post-adolescents, which resemble those of ‘young’ seniors, and new family structures (increase in remarried couples, single-parent families or unmarried couples), which engender layout that is more modular, ‘Domovision’ spotlights interdependence between generations. Six French people out of ten have already had to face this problem, which at its best consists in imagining an ‘inter-generational dream home’: one for all and to each his/her own.

The living room, for example, is occupied by several generations. So in terms of furniture there is a need to respond to the postures adopted at any given time, according to activity, body shape and age category.
Needless to say, there will be specific measures for seniors. To begin with, to make movements fluid unnecessary doors will be removed, while differences in floor heights will be resolved by installing electric stair-lifts, ramps, and hand-rails. In the near future intelligent strollers will anticipate movements and compensate momentary loss of balance. Electrical cords will be sheathed or inserted in walls. Switches, control buttons and electrical sockets will be installed at a height of one metre, or replaced by automatic sensors. Digital controls or voice-command systems will activate roller blinds, heating, air conditioning, lighting and tele-surveillance. Technologies applied to domotics will also ensure the surveillance and control of gas or water leaks, prevent falls, etc. New generation robot assistants like the Japanese Ri-Man will even do housework, assist movements, help in bathing, etc. Overall specifications for adapting living space to seniors can be summed up in three words: user-comfort, security and assistance.

Comfortable furniture and good lighting
Seating for seniors will adapt to body shapes, with variable heights and specific angles of approach, a high back that can slant or be regulated to support head, nape and back, arm- and foot-rests that fold away, and automated lifting by means of an electrical motor of the kind used in the automobile industry. Specifications as constraint-bound as these will have to be streamlined by designers, because as ‘Domovision’ remarks, ‘unfortunately, in 2008, comfort rhymes all too often with ugliness’. Lighting in rooms will compensate failing eyesight, with multiple sources, mobile spots and variable intensity. Similarly, beds will be higher, with backs that lift, automatic height regulation, etc.

Kitchens or the ergonomics of pleasure and independence
Kitchens will also have specific layouts: cupboard shelves that rotate or tilt, remote-controlled doors and drawers, work surfaces with variable heights that can be used sitting or standing, shallow sinks with lever taps, etc. Electrical appliances will include ovens that are top-side accessible, dish-washers and washing machines built-in at easy-to-access heights, etc.

As for bathrooms, they will increasingly become body care spaces where seniors can revitalize and restore energy. Make-up and facial care units will have seating, wash stands will be wheelchair accessible, floors will be in anti-slip plastic, etc. Shower cubicles should gradually replace baths, which are less vivifying and are difficult to get into and out of. Italian-type showers that are wheelchair accessible should become more common, with floor-mounted sprinklers and a small wall seat. Shower cubicles will also integrate more sophisticated functions (water and movement control) and become rooms in their own right.

Gardens and balconies
To live amidst abundant plant-life is one of the main aspirations of seniors, and indeed 58 % of French families have one or several gardens while 21 % have a terrace or a balcony. The number of gardens has in fact doubled in France in the past thirty years (13 million), while expenditure for amateur gardening is even higher than that for computer equipment. For seniors, green spaces are among the best sources of well-being, where they can regenerate and forget the advance of time. Seniors do more gardening than younger generations (76 % as against 69 %).
‘Domovision’ ends this chapter by looking at the poly-sensorial mission of manufacturers of living space products, the five senses being vital functions for seniors, who are just as sensual as post-adolescents, and by evoking the need to readapt urban space and shops to seniors.

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A snapshot of the main currents of creation and evolving trends
In its closing chapter ‘Domovision’ looks at the sociological and technological influences that will structure living space in years to come.

From styles to creation trends
Emergence of national and regional identities, competitive dynamism, sustainable development…
At the present time the supply of furnishing products is organized along three main lines: classic styles inspired by regional heritage and artisan fabrication, mostly in solid wood (29 % of the French market in value, 16 % in volume); the so called ‘today style’ composed largely of general public kit products made of particle boards (71 % of the French market in 2006 for value, 84 % in volume); and contemporary products designed by famous names, which often experiment with new materials and technologies (about 5 % of the French market in 2006).
As for mentalities, it is clear that contemporary design is better accepted in Scandinavian, Northern European and Germanic countries than in Southern Europe. In the Americas, the persistence of period styles is predominant in the USA, while Brazilians are more keen to display their taste for modernity by purchasing contemporary furniture and objects.
As for the ‘new rich’ classes in Russia or China, their penchant for classic French 16th-18th c. styles can be explained by fantasy links to their own cultural past. Lastly, we cannot understand the market without considering the role of distribution, and in particular the market share of the big discount chains (48 % of the French market).

Living space: a source of wealth for Europe
With turnover of 114 billion euros for 2006, the European furniture market is the world leader; Europe also remains the leading export market for each EU country, accounting for some 70 % of exchanges.
Within this context, two major factors encourage the emergence of so many different currents in creation: the diversity of European cultures and the high level of education. Both of these things make for personalization, and this generates the proliferation of imaginative expression. Europe remains the undisputed world leader for creation, and each European country has its own potential.

New nations, new talents
Asia is a strong contender in creation today, with Japan, South Korea and China in the lead. In Latin America, the leaders are Mexico and Chile, which draw on their wealth of artisan trades to nourish design and assert strong identity. In the near future other competitors will appear, such as Iceland, Ireland, Morocco and Tunisia.
Even so, trade labels remain trans-national entities that cross all borders and impart a strong spirit of origin to designer pieces. This is evident when we consider the examples of Italian design, which is built on the renown of names like Alfa Romeo, Cappellini and Alessi; German design, with Mercedes and AEG; or French design, with Renault, Citroën and Seb, not to mention the many de luxe signatures.

Classification of creation trends
‘Domovision’ puts the accent on the differences of perception between French professionals and consumers, extrapolating the results of a survey of the ways French people think creation trends influence their interior living space. The dominant trend is the ‘revisited period style’ (54 %), whereas ‘high-tech/designer production’ and ‘craft, label, gallery design’ each account for 6 %.

Main transversal principles of design
According to the authors of ‘Domovision’, there are five transversal principles of design that differentiate regardless of trend, current or style, and which are visible in most of the creative proposals on offer today.
They are comfort, a stable value since we live in an age of relaxed attitudes and multimedia devices, which means that we spend a lot of time sitting down; asymmetry, which is part of ergonomics, since no two bodies are alike and postures and movements are necessarily asymmetrical; modularity, by which makers respond to family needs for variable layouts; personalization, which caters to legitimate claims for individual solutions; and eco-design, which federates currents as a shared basis for 21st century design.

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Four main groups in creation trends
Creation trends today fall into four main groups: technological and functional influences; the structuring and mechanical qualities of materials; performance levels of new technologies; and fabrication processes that influence the design of products. They generate experimental design, the avant-garde in creation, which keeps pace with technological advances, relaying high-tech and applying the qualities of new industrial materials and techniques, and light design, which enables new computer-enabled applications, in line with socio-cultural influences. The product is the support for a state of mind, a stance that inspires a narrative line. Here, people reason in terms of decorative products. The result is a return to period styles, of which there are several sub-genres, such as the ‘grand mansion’ style, in the spirit of the old family house, the notion of provincial charm and an antique feel; present-day classic design, which transmits as faithfully as possible the ‘French decorative arts’ spirit; neo-baroque design, which corresponds to an ‘ornamentalist’ approach updated by new technologies; retro design and re-productions, a recent phenomenon that focuses on exact replicas of heroic generation designer pieces; ethnic design, which seeks exotic origins from all the regions of Europe to the four corners of the world; and ethical concerns, whereby natural materials are sublimated to exhibit their veins and textures, or given sophisticated finishes that express the idea of controlled nature. This last-named current has in fact given rise to raw natural design, a recent movement that uses ultra-natural materials even when design input is precise, contemporary and unusual. Eco-design is also a related branch, giving formal expression to the will to take into consideration questions related to respect for the environment, as in the recycling of products;
-Artistic influences
This is an experimental field. But the finality remains the same: the search for what is exceptional, rare or unique. It interests first and foremost collectors, galleries and specific labels, and finds expression in design that works hand-in-hand with skilled artisans, reconciling traditional savoir-faire and contemporary creation. Production includes one-off pieces and limited series, which have the value of prototypes that precede industrial models. It also addresses labels in that the guarantee of design quality enables big-name prestige labels to project an image of dynamic contemporary awareness. And it is of course a mainstay of gallery design, the most marginal of the production market, which demands commitment to a personal creative sensitivity using artisan techniques to produce small limited series that may be numbered.

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The assignment of VIA

VIA (Valorization of Innovation in Furnishing)
VIA is a unique platform in the world of furniture, accessories and layout design, whether for domestic, professional or urban space. VIA encourages exchanges between creators, art directors, makers and distributors, and helps professionals to develop projects. By its annual programme for creation assistance, VIA finances the construction of prototypes designed by up and coming talents. Monitoring the international design scene, VIA is also a research laboratory, detecting the factors of evolution that will affect living space in the medium and long terms, and relaying findings in seminars and prospective studies. Every year VIA mounts some ten exhibitions, staged either at its Paris gallery or at international trade fairs.
VIA was set up in 1979 on the initiative of the CODIFA (Committee for the development of French furnishing industries), with the support of the ministry of Industry.
In the past thirty years, VIA has earned undisputed world-wide renown for revealing talented young designers, and has enabled many designers who now enjoy international acclaim to create models for furniture and accessories. VIA supports creative people regardless of origin and background, and contributes to making France, and in particular Paris, a hub for innovative design in habitat and living space.

Key figures for the furnishing sector
Key figures for 2006, published January 2008.
Key figures for 2007, published January 2009.

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Contact Domovision ®
www.domovision.fr

Press information
VIA / Pauline Lacoste
Telephone : +33 (0)1 46 28 11 11
Email : lacoste@mobilier.com

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Domovision 2009-2014 catalogue

Buying DOMOVISION 2009-2014
Retail price of ‘DOMOVISION 2009-2014’ plus postage by registered post with reception slip
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