cv
Born in 1951
Economics and Management Education
- graduate of Economical Sciences University of Tours
- graduate of Institut Français de Gestion (IFG) / Paris (specialized
in marketing) - «Institut d'Administration des Entreprises (I.A.E.)»
/ University of PARIS 1 (Master’s degree (DESS) specialized
in finance)
- «Université Dauphine» / University of PARIS 9
(Master’s degree (DEA) specialized in commercial and communication
strategy)
Executive Director of V.I.A. (Valorization of Innovation in
Home Furnishing) since 1994
Member of the Conseil des Métiers d'Art - Ministry of Culture
& Communication
President of the "Innovation - international relationships"
commission - Ministry of Culture & Communication
Président of the « Cercle Design & marque
»
Marketing Director in the sectors of industry and distribution,
in France and internationally, including :
- 7 years, International Marketing Director of Habitat
Definition of the strategy for the 90’s for various subsidiaries
of the group, in accordance with the group’s overall concept
and with each country’s local context.
- 2 years, Marketing Director of Matra Horlogerie
Repositioning of 11 time-piece brands (40% of French market)
- 4 years, Marketing Director of Opticiens Krys
Definition of strategic position of the market leader of chain stores
for eyewear and network expansion. Development of new distribution
concepts.
His investigations in prospective theory have appeared in
publications and lectures for schools of commerce and creation, universities,
conventions and professional events, in France and on the international
circuit.
Printed works:
- What if we put the clocks back to zero ? Hypotheses for probable
futures
(edited by Les Editions de l’Imprimeur / 1998).
- Mobiliers nomades pour générations « passeport
» (edited by Beaux-Arts / 1998).
- Esprit d’en France (edited by Les Editions de l’Imprimeur
/ 1999).
Publications:
- What if we put the clocks back to zero ? Hypotheses for possible
futures (l’Imprimeur Editions / 1998)
- Nomadic furniture for the ‘passport’ generations (Beaux
Arts Editions /1998)
- The French Touch (l’Imprimeur Editions / 1999)
- Builders of the Immaterial (Edition grise/ 2000)
- Design and Modernity (IFM - French Institute of Fashion / 2003)
- Comfort(s): The laid-back generation (VIA Editions / 2005)
- Domovision: evolutions in living environment (Edition SMP/ 2006)
- Domovision CHR (The Latest Trends in Living Spaces : Chromatic Methodology
; Out of Home & New Body Measurements) édition 2008
Conference Themes :
The different themes which appear below are the fruit of research.
Each is the subject of a book.
1/ DOMOVISION : new areas for creation in living space
“As history proves, the observation and analysis of social phenomena
that influence the future (scientific, technical, political, socio-economic,
philosophical, religious, moral, cultural, aesthetic…) permits
the adaptation of existing products and the creation of those based
on sociological evolution, while striving to improve the comfort and
well-being of the user.In these disconcerting, yet promising times,
what is the influence of sociological evolution on space planning
and product design in the lifestyle sector, and how does one hypothesize
on what does not yet exist, and what will mark the future generation?”
Assistance in defining strategy & adapting to trends.
2/ Long Live the Laid Back Generation
“New postures, new notions of comfort, new principles in ergonomics…”
3/ European Creative Trends
“The role of French design in the European context.”
4/ The French Touch
“An analysis of the French territorial identity in the context
of world-wide competition.”
5/ Paris, Creative Capital
“The role of Paris as a stage for the discovery of young French
and international talent.”
6/ New Product Concepts and the Opening of New Markets
“The keys to the development of an attractive product offer
which takes into account the logic of consumer apprehension and the
buying rhythm of specific products.”
7/ Stamp, Brand, Label, Signature…
“The importance of symbols in the promotion of products.”
8/ From Luxury to Luxuries
“ How the new notions of luxury associated with the freedom
of organising one’s own time and the expressing one’s
opinion is substituted by a luxury of acquisition, reflecting one’s
social status.”
9/ Design and Modernity
“Based on the events that mark our society, how have the major
political economic, social and technological changes provoked innovation
in design?”
10/ Design and distribution concepts
Beyond product supply, how do distribution concepts (for sales outlets,
hotels, restaurants) mark their distinctive positioning as regards
global design? What is it that makes certain specific identity elements
(furniture, objects) suitable for general public production?
11/ Creation & Innovation
Differences and synergies between these two ideas. Role of conceptual
design.
12/ "Place to live" city and urban furniture
How urban furniture accompanies the new uses of a city and serves
as a valorizing link between the historical center and new district
of a metropolis.