cv

Born in 1951

Economics and Management Education
- Graduate of Economical Sciences University of Tours
- Graduate of Institut Français de Gestion (IFG) / Paris (specialized in marketing)
- « Institut d’Administration des Entreprises (I.A.E.) »/ University of Paris 1 (Master’s degree (DESS) specialized in finance)
- « Université Dauphine » / University of Paris 9 (Master’s degree (DEA) soecialized in commercial and communication strategy)

 Executive Director of V.I.A. (Valorization of Innovation in Home Furnishing) since 1994.
 President of the Innovation-International Relations committee
 (Ministry of Culture and Communication)
 Member of the  Scientific and cultural Comity of the National Institute of the art trade council
 President of the Circle “Design & Marque”
 Leading adviser for the emission “Interieurs” – Paris Première

Marketing Director in the sectors of industry and distribution, in France and internationally, including :
- 8 years, International Marketing Director of Habitat
Definition of the strategy for the 90’s for various subsidaries of the group, in accordance with the group’s overall concept and with each country’s local context.
- 2 years, Marketing Director of Matra Horlogerie
Repositioning of 11 time-piece brands (40% of French market).
- 5 ans, Marketing Director of Opticiens Krys
Definition of strategic position of the market leader of chain stores for eyewear and network expansion.
Development of new distribution concepts.

His investigations in prospectivetheory have appeared in publications and lectures for schools of commerce and creation, universities, conventions and professional events, in France and on the international circuit.

Publications :
- What if we put the clocks back to zero ? Hypotheses for possible futures (L’Imprimeur      Editions / 1998)
- Nomadic furniture for the “passport” generations (Beaux-Arts Editions / 1998)
- The French Touch (L’Imprimeur Editions / 1999)
- Builders of the Immaterial (Editions Grise / 2000)
- Design and Modernity (IFM – French Institute of Fashion / 2003)
- Comfort(s) : The laid-back generation (VIA Editions / 2005)
- Domovision : Evolutions in living environment (Editions SMP / 2006; 2007)
- Domovision 2008-2013 : CHR (The Latest Trends in Living Spaces : Chromatic Methodology ; Out of Home & New Body Measurements), edition 2008
- Modern Interior Design, French Collection (Editions Home Idea / 2008)
- Domovision 2009-2014 : Seniors, edition 2009
- VIA Design 3.0 (VIA / Centre POMPIDOU 2010)
- Domovision 2011 : Se nourrir, De la nécessité à la convivialité (Edition VIA/Distill / 2010)

Conference Themes :

The different themes which appear below are the fruit of research. Each is the subject of a book.

1/ DOMOVISION : new areas for creation in living space
“As history proves, the observation and analysis of social phenomena that influence the future (scientific, technical, political, socio-economic, philosophical, religious, moral, cultural, aesthetic…) permits the adaptation of existing products and the creation of those based on sociological evolution, while striving to improve the comfort and well-being of the user.In these disconcerting, yet promising times, what is the influence of sociological evolution on space planning and product design in the lifestyle sector, and how does one hypothesize on what does not yet exist, and what will mark the future generation?”
Assistance in defining strategy & adapting to trends.

2/ Long Live the Laid Back Generation
“New postures, new notions of comfort, new principles in ergonomics…”

3/ European Creative Trends
“The role of French design in the European context.”

4/ The French Touch
“An analysis of the French territorial identity in the context of world-wide competition.”

5/ Paris, Creative Capital
“The role of Paris as a stage for the discovery of young French and international talent.”

6/ New Product Concepts and the Opening of New Markets
“The keys to the development of an attractive product offer which takes into account the logic of consumer apprehension and the buying rhythm of specific products.”

7/ Stamp, Brand, Label, Signature…
“The importance of symbols in the promotion of products.”

8/ From Luxury to Luxuries
“ How the new notions of luxury associated with the freedom of organising one’s own time and the expressing one’s opinion is substituted by a luxury of acquisition, reflecting one’s social status.”

9/ Design and Modernity
“Based on the events that mark our society, how have the major political economic, social and technological changes provoked innovation in design?”

10/ Design and distribution concepts
Beyond product supply, how do distribution concepts (for sales outlets, hotels, restaurants) mark their distinctive positioning as regards global design? What is it that makes certain specific identity elements (furniture, objects) suitable for general public production?

11/ Creation & Innovation
Differences and synergies between these two ideas. Role of conceptual design.

12/ "Place to live" city and urban furniture
How urban furniture accompanies the new uses of a city and serves as a valorizing link between the historical center and new district of a metropolis.